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Customizable Field Studies

Boost your market research in FMCG with a low-code/no-code platform. Explore Clappia's features for field studies, real-time tracking, and data analysis!
Customizable Field Studies

Creating a Field Studies app in Clappia for Market Research in the Food & Beverages (FMCG) industry involves using a specific set of features that enhance data collection, real-time tracking, and analysis. Here's a detailed look at the individual features from Clappia that are particularly suitable for such an app:

Key Features for Field Study Forms in FMCG

Image/Video & File Uploads: Use this feature to capture and upload images or videos during field studies. This is crucial for documenting visual data, such as consumer behavior, store layouts, or product placement​​.

Camera only Uploads: Implement this for field researchers to capture images directly using their device cameras. It ensures that the data collected is authentic and time-stamped, providing reliable evidence for market research analysis​​.

GPS Location: Utilize the GPS Location feature to record the geographical location of data collection. This is particularly valuable for mapping consumer behavior or survey responses to specific locations, such as retail outlets or consumer demographics areas​​.

Geofencing: Employ geofencing to set virtual boundaries for specific study areas. This feature can trigger certain actions or notifications when researchers enter or exit these predefined areas, ensuring focused and relevant data collection​​.

Live Tracking: Use live tracking to monitor the real-time movement of field researchers. This is essential for coordinating field activities, ensuring safety, and verifying that the data collection covers the intended areas​​.

Offline Mode: Implement the Offline Mode feature​​. This is crucial for field researchers who might be collecting data in areas with limited or no internet connectivity. With offline mode, they can continue to capture and store data, which can be synchronized with the app once they regain connectivity.

Address Capture: Utilize the Address Capture block to record precise locations during field studies. This feature is essential for geographically mapping consumer behavior, survey responses, or testing locations.

Interconnect Apps (Get data from other apps): Seamlessly integrate data from other apps to enhance field studies. For instance, pulling product information from an inventory app or consumer profiles from a CRM system can enrich field data​​.

Automatic Calculations: Implement automatic calculations for quick data analysis, such as calculating response rates, scoring survey answers, or aggregating consumer preference metrics​​. Utilize this for applying complex logic or spreadsheet-based calculations within the app. This can be used for advanced data analysis or decision-making processes based on field data​​.

Conditional Section Display: This feature can show or hide sections of your survey or data collection forms based on specific criteria. It helps in customizing the data collection process based on initial responses or researcher inputs​​.

Signature Uploads: Enable digital signature capture for confirming the authenticity of data collected or for verifying researcher visits at specific locations​​.

By integrating these features into a Field Studies app in Clappia, you can effectively support the comprehensive and dynamic process of market research in the FMCG industry. This app will not only streamline data collection and analysis but also provide real-time insights, significantly enhancing the effectiveness of market research activities.

Start Building your FMCG Field Studies app today! No Code platform, Clappia.
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